With our “Business To Business” series, we’re offering business owners in and around Milwaukee a platform to acknowledge other local establishments and area entrepreneurs they appreciate. This week: Keystone Click CEO and Founder Lori Highby sings the praises of Amorphic Beer. Here’s what Lori has to say…

Hockey and beer! What more do you need to build awesome friendships in Milwaukee? I met the owner of Amorphic Beer, Ron Hockersmith, playing hockey in Milwaukee. Many post-game beers included his home brew recipes over the years. When Amorphic opened in 2021, I knew I would be a big cheerleader in supporting his dream. The scientific approach behind his beer is a fun way to experience and learn about the process. It leads to a high-quality product with fresh and unique ingredients. On top of the tasty beer, his can artwork is really fascinating and quite an experience in itself.

As a self-proclaimed Zymurgist, Ron will take any opportunity to nerd out over beer. Feel free to ask him tough questions about the science behind the process. He’s not afraid to show off his knowledge.

Milwaukee has a lot of breweries, but it’s worth checking out Amorphic for its unique, rustic space with a rotating tap menu. My favorites from the past were “They Are All Chewbacca” and “The Horse You Rode In On.” And did I mention the gorgeous patio?

Are you Milwaukee-area business owner who wants to shout out another local establishment you love in the “Business To Business” series? Get in touch with us at [email protected]. You can check out more “Business To Business” entries HERE.