Swarmm Events & Events By Design launch Milwaukee Holiday Gala to benefit charity this holiday season
MILWAUKEE, WI (November 10, 2025) — Swarmm Events & Events by Design are proud to announce the Milwaukee Holiday Gala—the city’s newest holiday event occurring at a secret location on Friday, December 12, 2025 and supporting Camp Rise & Toys for Tots.
In 2010, the idea for the “Young Milwaukee Holiday Gala” was created by Michael Sampson and others when he moved back to Milwaukee after attending the “Young Hollywood Gala” in Los Angeles. The event lasted 9 years until 2019, helping donate thousands of toys to Journey House and Toys for Tots. Sampson wanted to re-create a holiday gala for 2025 and is bringing in some of the area’s top musical talent, his wife Kristin Brey to partner and host, and even Mayor Cavalier Johnson to support the non-profit Camp Rise.
The Milwaukee Holiday Gala will feature:
• Local music by DJ Shawna, Mr. New York & surprise guests
• Headliner DJ Five from the Wynn Casino in Las Vegas
• Production by Events by Design
• Appetizers by Saz’s Catering
• Appearance by Mayor Cavalier Johnson to support Camp Rise
• Hosted by 620WTMJ’s Kristin Brey
• Toy donations to Toys For Tots
• Limited VIP tickets available
“I am so excited to be bringing a Holiday Gala back to Milwaukee,” said Michael Sampson, owner of Swarmm Events. “My wife Kristin Brey and I love throwing parties and getting friends together for good causes, so we are excited to be helping out Camp Rise and Toys For Tots this holiday season.”
More info at: www.mkeholidaygala.org
About Milwaukee Holiday Gala
The Milwaukee Holiday Gala is a brand new event for 2025 and a re-creation of the now-defunct Young Milwaukee Holiday Gala, created by Michael Sampson and others in 2010. The event is produced by Events by Design and benefits Camp Rise and Toys For Tots.
About Swarmm Events
Swarmm is Milwaukee’s go-to event production company for fresh, high-energy experiences that blend culture, community, and fun. Known for organizing iconic local events like the Shamrock Shuffle, Milwaukee Oktoberfest and Storm the Bastille 5K, Swarmm specializes in turning big ideas into unforgettable moments.