FISERV FORUM UNVEILS NEW EXTERIOR SIGNAGE WITH REFRESHED BRANDING
MILWAUKEE (Nov. 7, 2025) – Fiserv Forum, home of the Milwaukee Bucks, has installed a new exterior sign on the south side of the arena, showcasing the building’s refreshed branding for this season.
The refreshed exterior logo features the vibrant Fiserv orange illuminated with a white proof point to align with Fiserv’s brand identity and naming-rights partnership with the Bucks. In addition to the new signage, fans will notice a fresh new look throughout Fiserv Forum this season, with the design providing a modern feel to the arena’s interior and exterior spaces.
“As proud partners of the Bucks, we are excited to tip off a new season with a refreshed look both inside and outside of Fiserv Forum,” said Jennifer Manchester, Fiserv Chief Human Resources Officer. “Our long-term commitment to aligning our brand with a world-class venue is a point of pride for the Fiserv team, while also playing a role in elevating our brand on a global stage.”
Through their partnership, the Bucks and Fiserv are continuously committed to enhancing the world-class environment at Fiserv Forum to provide a one-of-a-kind fan experience.
Find more press releases HERE.