Promoting yourself on social media can be fun and all (and awful and all), but there’s something so…exhausting about it, isn’t there? The endless grind, the endless trend-chasing, the endless endlessness…it never ends! Wouldn’t you agree, Milwaukee singer-songwriter Danny Arcane?
“Social media is really one of the most important channels to utilize as a music artist but it’s so exhausting,” Arcane says. “From constantly creating content to seeing the same recycled content, it really takes a toll on my mental health, especially when you realize just how fake it all really is.”
Arcane’s latest single and video, “Following,” nicely spoofs some social-media-influencer cliches: fit checks, podcast bros, fitness and wellness bros, etc. “I wrote this at a time I was fed up with the matrix that is our social media identities and all the hate there is online, it made me feel like people only follow others on these platforms to see them fail,” he says.
Arcane was raised in the U.K. and the U.S., and says he was influenced by both British indie rock and American grunge. As for “Following,” we can’t top Arcane’s description of the song: “The song reflects influences of a more mild ‘Song 2’ by Blur or what Olivia Rodrigo would sound like if she was a 30 year old man.”
Want more Milwaukee Record? Subscribe to our free weekly newsletter and/or support us on Patreon.
RELATED ARTICLES
• Danny Arcane asks “Do U Wanna?” on Valentine’s Day slow jam