Back in 2019, Boone & Crockett—in partnership with The Cooperage, Taco Moto, and Pedal Tavern—hosted a celebration of music, food, and seasonal attire known as “Flannel Fest.” That iteration brought hundreds of people to the Harbor District bar on a brisk fall day/night to see performances by a stacked cast of Midwest musicians. It was great! Boone & Crockett brought Flannel Fest back in a live and in-person capacity in 2022 and went all out with a two-stage celebration last fall. We’ve already told you to save the date for the 2024 installment, and as of today, we can officially DEMAND you save the date because we now know the Flannel Fest lineup and it rules.
On Saturday, October 19 between the hours of 2-10 p.m., the parking lot outside of Boone & Crockett and The Cooperage will be alive with autumnal activity. There will be tasty food available from Ay Chihuahua Coffee, Dooby Dogs, Flour Girl & Flame, Pete’s Pops, Roll MKE, Taco Moto, and Tots On The Street. You can browse goods from local vendors like BB Cakes, Canni Hemp Co., Cival Collective, The Dome Swap, Margaret Muza Photography, Paloma Wilder Bonded Bar, and Shock Treatment Tattoos.
Beverage-wise, Boone & Crockett will be open inside and will be serving its full selection of beer, wine, and cocktails. Outside, a wide selection of local craft beer will be available, along with specialty hot cocktails from Jack Daniels, Diplomatico Rum, Tullamore Dew, and Milagro. A portion of sales from the beer tent will benefit Courage MKE. The Cooperage will also be open to offer additional seating, bathrooms, heat, and drinks.
And what would a festival be without music? We won’t have to find out because Boone & Crockett has assembled quite the lineup. WMSE’s Boogie Bang Gang will kick things off before giving way to a varied batch of acts performing on two different stages over the course of the flannel-focused festivities. Here’s the lineup (listed from headliner to opener):
Main Stage
Brew City Soul
The Hallelujah Ward
Bug Moment
Wire And Nail
WMSE Boogie Bang Gang (live remote broadcast)
Solo Stage
B L O O D
Allison Mahal
Keshena Armon
Maximiano
For the first time ever, Milwaukee-based consulting and experiential marketing firm Culture x Design will co-present this year’s Flannel Fest.
“We’re thrilled to mark our first year by partnering with The Cooperage for Flannel Fest, a cozy fall tradition that has become a staple in Milwaukee’s event calendar,” Culture x Design’s managing director Geraud Blanks says in a press release. “This collaboration embodies the core values of Culture by Design—community, creativity, and celebration.”
The event is family-friendly, dog-friendly, and free to attend. Clear your calendar and stock up on some flannel because this is going to be fun. RAIN OR SHINE!