Every Friday, Off The Record looks to other Milwaukee publications (and beyond) for bits of news we missed throughout the week.

• How about that Aaron Rodgers? How about that career-defining comeback Monday night against the Chicago Bears? (Dude broke his fucking leg! How was he playing with a broken leg?) How about, um, this IZOD commercial where Aaron Rodgers is a DJ?

“Have you ever wondered what Aaron Rodgers does to relax before a game?” asks the commercial. Not really, but here DJ Rodgers is anyway: trying to work the turntables, engaging in some crazy air guitar for some reason (or maybe air bass?), and generally being a good-natured goof. “I’m computer generated,” Rodgers says at the end of the clip, perhaps in a nod to modern DJ culture or that Roy Orbison hologram show coming to Pabst Theater October 18. [Milwaukee Journal Sentinel]

• Madison-based Maurer’s Foods is bringing a 10,500-square-foot grocery store to downtown Milwaukee early next year. Urban Market will occupy the ground floor of Northwestern Mutual’s new 7SEVENTY7 apartment complex, located at 777 N. Van Buren St. Urban Market will offer “fresh produce, meats and seafood, an in-house bakery, deli and sushi bar, cheese and frozen foods,” and will also feature “chef-prepared meals, including grab-and-go and ready-to-heat options.” [Milwaukee Magazine]

• The Ravine Road Bridge, a.k.a. that footbridge in Lake Park that has been closed for years because it was kinda-sorta falling apart, is finally on its way to being reopened. The State of Wisconsin awarded Milwaukee County a $2 million TAP grant for the project, along with two additional grants for the Oak Leaf Trail. According to press release: “In 2017, Milwaukee County also committed $500,000 toward an expected $2.5 million budget for the project. The TAP grant will ensure full funding of the project.” [Urban Milwaukee]

• The new Juiceboxxx song/EP/video is great. [The Fader]

• Milwaukee Film announced a ton of good stuff for its 2018 Milwaukee Film Festival, including the Opening Night film (Science Fair), the Closing Night film (Back At The Staircase), and the return of the Stop Making Sense dance party. [Milwaukee Film]

• Speaking of Milwaukee Film, the Milwaukee Filmmaker Alliance and Northwestern Mutual are teaming up for a program called “What Is Possible.” The program will showcase “work created by local filmmakers that highlight the region’s technology.” Four filmmakers will be selected to create one-minute videos; those videos will be screened during Northwestern Mutual’s Tech Hub Summit II on October 31. Proposals are due by September 21. [Milwaukee Business Journal]

• Nickel&Rose’s wonderful new EP, Americana, is streaming now. [The Bluegrass Situation]

• The price of parking in the City of Milwaukee is set to go up—or down, in some cases. [Urban Milwaukee]

• More bad/good news: the fog is getting thicker, but CMP Tactical Lazer Tag is getting laaaaarger! [Milwaukee Business Journal]

• The Buffalo Wild Wings building in downtown Milwaukee, 1119 N. Water St., has been sold. Buffalo Wild Wings, however, will remain. [Milwaukee Business Journal]

• The brick and mortar location of Sushi Go, 2110 E. Oklahoma Ave., is closed. The food truck version will stay open for the rest of the season. [OnMilwaukee]

• “Will Fritz’s Pub close?” asks Urban Milwaukee. Probably. [Urban Milwaukee]

• Have a great weekend, Milwaukee!

About The Author

Matt Wild
Co-Founder and Editor

Matt Wild weighs between 140 and 145 pounds. He lives on Milwaukee's east side.