Last year seemed to be a watershed moment for Milwaukee-made music videos, as local artists forged a myriad of visual renderings with incredible innovative concepts and a professional sheen that was rarely, if ever, matched by any local music videos of previous years. Not even two full months into 2015, valiant visual efforts like GGOOLLDD’s “Boyz,” WebsterX’s “Doomsday,” and Group of The Altos’ brand new “Forgiveness Rules” seem to signify we’ll be seeing even greater things from area artists this year. Go ahead and add Tigernite’s elaborate and energetic music video for “Witch” to that list as well.
Shot in the garage of bass player Eric Arsnow way back in September by director/videographer Kyle Arpke, the video perfectly captures the band’s energetic live shows. After shooting, Arsnow edited the video by individually manipulating more than 3,000 frames, and printing out piles upon piles of black and white photocopies “saving [himself] from the embarrassment of gathering all those images all at the same store.”
The final product is a professional grade video that maintains its intended rough, D.I.Y. look to match the powerful glam rock rendering’s spooky aesthetic. “Witch” is the first single off Tigernite’s forthcoming debut full-length, due out this summer. The song is available on Tigernite’s Bandcamp page. See Tigernite Sunday, March 1 at an Arte Para Todos show at Yield Bar with Antler House and Devil Met Contention.