Today, in the era of Name-Your-Price digital downloads, 99 cent iTunes singles, and abject saturation in the music industry, owning a record label isn’t exactly the glamorous and financially lucrative endeavor it once was. Though the profit margins are slim (if they exist at all), countless entrepreneurs continue to funnel their passion for music into record labels, including more than a few operations based right here in Milwaukee.

One of the youngest and smallest of those local imprints is Triple Eye Industries. What the label lacks in longevity and finances, it more than makes up for in ambition. Over the course of roughly four years in business, they’ve managed an astounding 35 releases—many of them in vinyl format. From Friday, August 24 through Sunday, August 26, Triple Eye Industries will celebrate its fourth anniversary with a three-day, three-venue, four-show festival that will feature more than 15 bands from throughout the Midwest and beyond.

Tuesday, Triple Eye Industries announced the dates and locations of Triple Eye Industries Fest 3, along with some of the bands that will be playing. Here’s what you can expect (via the label’s Facebook event).

Friday, August 24
Cactus Club
9pm-Close
6 BANDS TBA

Saturday, August 25
Frank’s Power Plant
4pm-8pm
4-5 BANDS TBA

Saturday, August 25
Club Garibaldi
9pm-Close
5 BANDS TBA

Sunday, August 26
Frank’s Power Plant
5pm-9pm
4 BANDS TBA

Confirmed bands
Throat (FINLAND)
HAAN (NYC)
TILE (PA)
War Brides(CHI)
Dead is Dead (MKE)
Volunteer (MKE)
Guerrilla Ghost (MKE)
The Mons (CHI)
High Priests(CHI)
KNAAVES (MKE)
El Wrongo (MKE)
Vincas(GA)
Them Teeth (MI)
SIN BAD (MKE)
WHALER(MKE)

About The Author

Tyler Maas
Co-Founder and Editor

Before co-founding Milwaukee Record, Tyler Maas wrote for virtually every Milwaukee publication (except Wassup! Magazine). He lives in Bay View and enjoys both stuff and things.