While its craft brew contemporaries have revitalized vacant buildings—and sometimes forgotten sections of the city—The Explorium Brewpub has added some rare local flare to a stretch of suburbia that’s lousy with big box retailers and chain restaurants. Since opening in the Southridge Mall in Greendale in January 2017, the brewpub operation that was spearheaded by Mike and Joan Doble has leaned on the tenets of exploration, experience, and discovery. Now, with spring fast gone and summer fast approaching, Explorium is prepping the return of its Summer Launch Bash.

On Saturday, June 2, the brewpub will take over the southwest parking lot of Southridge and stock it with six other local breweries, local vendors, local food, and live music. Hugh Masterson will headline the live music part of that combo, and will be joined by SilverFoxxx and Eagle Trace. Tickets are $30 in advance or $35 at the gate, or $15 for designated drivers. They’re available at The Explorium Brewpub, natch, or online here.

Here’s a full press release:

THE EXPLORIUM BREWPUB ANNOUNCES SUMMER LAUNCH BASH 2018
Summer Launch Bash is The Explorium Brewpub’s Annual Parking Lot Party at Southridge Mall

Greendale, WI – May 1, 2018 – The Explorium Brewpub is happy to announce that Summer Launch Bash 2018 will take place on Saturday June 2nd, at 6pm in the southwest parking lot of Southridge Mall. Expecting a huge crowd, the parking lot in front of the brewpub will be fenced off to bring in a band stage for three very popular music acts that will start at 7pm.

Joining The Explorium Brewpub at this event are six other local breweries and merchandise vendors. The breweries in attendance will have reps present to provide samples of their products and vend full pours to attendees. The Explorium Brewpub will be open for only ticketed attendees of the Summer Launch Bash. Inside the brewpub a limited food menu will be available for attendees at the event.

The music acts are headlined by Nashville recording artist Hugh Masterson formerly of the Milwaukee band Hugh Bob and the Hustle. Opening for Hugh Masterson are two very popular local bands SilverFoxxx and Eagle Trace. SilverFoxxx includes band members that work at Raised Grain Brewing and The Explorium Brewpub, and Eagle Trace is comprised of the Borgardt brothers who own Eagle Park Brewing Company. All three of these bands have an active local following.

Tickets are $30 in advance or $35 at the gate, or $15 for Designated Drivers, and are available online at this link: https://summerlaunch18.bpt.me/ or they may be purchased at The Explorium Brewpub. This is a family friendly event with kids 15 and under free. Ticket prices include two beers and a food ticket. Chef Nick Sheeler will have the smoker trailer fired up and will be serving pulled pork sandwiches all evening in exchange for a food ticket.

Attendees at this event are requested to consider if this event is appropriate for their younger children and no pets will be allowed into the event. Overhead cover will be provided should the weather not cooperate. This is a rain or shine event.

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