Have you ever wanted to own a periodical? Speaking from personal experience, it can be kind of cool, and that’s coming from the co-founder/co-editor of a Web-only publication with just over a year beneath its belt. One can only imagine the wealth, prestige, and excitement that comes along with owning a piece of the free magazine that’s infamously asked metro Milwaukee dive bar patrons the all-important question “Where are you going tonight?” since 2003. For one lucky Craigslist customer with $190,000, that dream can become a reality. Yes, you can own Wassup! Local Magazine‘s Northern division.

Made In Milwaukee‘s Chuck Watson first brought this exciting investment opportunity to our attention Monday. Astoundingly, the magazine’s Northern division (which covers parts of Lake, Kenosha, Racine, Milwaukee,Walworth, Waukesha, and Madison counties) has been listed for sale on the online marketplace for close to a month and has yet to be claimed. For a roughly half the price of Milwaukee cocktail institution At Random, Wassup!—South Milwaukee dart league participants’ answer to The New Yorker—can be under your creative control. In fact, an “immediate takeover” is directly specified in the listing.

Ever wanted to write thinly-veiled racist copy for a homeless alcoholic character’s advice column? Do you have you fingers on the pulse of what nights specific Cudahy bars offer free pool? Can you slant low-resolution images of staged photographs at suburban taverns approximately 20 degrees counter clockwise for some reason? Do you want the potential for a workplace romance with The SnakeBabe? Do you possess even the most basic understanding of spelling, grammar, and copy-editing? That last one doesn’t seem to matter at all, but if you answered yes to any of the other questions, then you simply can’t afford not to own Wassup!‘s Northern division. There’s no time to ask a wino if this is a sound investment opportunity. Buy now and remember, “It’s All About You!”

About The Author

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Co-Founder and Editor

Before co-founding Milwaukee Record, Tyler Maas wrote for virtually every Milwaukee publication (except Wassup! Magazine). He lives in Bay View and enjoys both stuff and things.