Late last week, Urban Milwaukee ran an alarming story that revealed the Milwaukee Journal Sentinel—now fully owned by Gannett Co. Inc. and USA Today‘d outhad pulled decades of scanned content from Google News Archive. The future of that #content is uncertain; Urban Milwaukee quoted a JS employee as saying “It is unclear when or if the public will have access to the full inventory that was formerly available on Google News Archive.”

Happily, not all of Milwaukee’s past can be walled off and held for ransom. With the help of the Internet Archive’s trusty Wayback Machine, we once again went trolling in a sea of old, defunct, abandoned, and long-forgotten Milwaukee websites. Here are seven more (mostly) dead ones.

1. Art Milwaukee

Before “social architecture firm” NEWaukee became a placemakin’ and night marketin’ force to be reckoned with, it was kinda-sorta two groups. Art Milwaukee was the more art-minded head of the NEWaukee hydra, as evidenced by its ever-popular Gallery Night “Art Bus,” and the fact that its logo was a house painting brush. The organization was swallowed and absorbed by NEWaukee in early 2014.

2. Blam! Blam!

Remember back in 2006 when Milwaukee had its own female-fronted erotic website and magazine called Blam! Blam!? Remember when you’d check it out and think, “Huh. I know all these people, and here they are, all naked and humping”? Remember how disappointed you were when creators Jenna Leskela and Michelle Scifers moved Blam! Blam! to Seattle? Relive those heady and head-giving days now!

3. Fan-Belt

Pining for the days of Milwaukee’s music scene circa 2008-09? Of course you are. Then give Fan-Belt—a music-focused offshoot of Third Coast Digest—a re-spin. Featuring words by still-active writers like Erin Wolf and DJ Hostettler, and pieces on then-current acts like Pezzettino and The Candliers, the site is a fascinating glimpse into the recent past.

4. Hype MKE

“Revolutionary Milwaukee-based online magazine” Hype MKE showed a lot of promise when it launched in 2011. A slick design, top-notch photography, and a cheekbone-chiseled frontman all pointed to a new and exciting local website that could finally make the city look sexy as hell. Sadly, the hype was not to be believed: Hype MKE lasted less than a year and went out on a “100 things to do in Milwaukee” list.

5. Local Playlist

There was plenty of youthful, grammatically questionable exuberance swirling around upstart music blog Local Playlist back in 2011. (Early entry: “Thursday is nuts!”) And while the site’s goal to be “Milwaukee’s premier source for up to date information from the local music scene” may have been a little lofty, it’s love of bands like Kane Place Record Club and Undercover Organism knew no bounds.


The great Milwaukee County pension scandal of 2002 wasn’t brought to light by the Journal Sentinel or any other well-heeled media conglomerate; instead, a ragtag blog called broke the big story. The site was edited by Bruce Murphy (now with Urban Milwaukee), who proclaimed it to be an “irreverent guide to Milwaukee politics and personalities.” Later in the blog’s impressive 11-year run, contributor Michael Horne (also now with Urban Milwaukee) appeared to take the reins. These days, a growing collection of old material can be found, where else, on Urban Milwaukee.

7. No How

Who was/is “Bonnie No How”? No one seems to know. What we do know: The mysterious blogger ran a delightfully snippy and sassy site dedicated to Milwaukee music from May 2013 until the end of 2014; she seemed to be equally pleased and frustrated with Milwaukee Record; she loved Rio Turbo; she did not love Brett Newski; and she knew her shit. We miss you, Bonnie, whoever you were/are.

About The Author

Matt Wild
Co-Founder and Editor

In his spare time, Matt Wild enjoys collecting 8-bit Nintendo games (emulation is for creeps) and fondly remembering the time Milwaukee weatherman Vince Condella caused a stir at his Catholic grade school by showing up with an earring. He lives on Milwaukee's East Side.