Matt Wild – Milwaukee Record http://milwaukeerecord.com Music, culture, gentle sarcasm. Fri, 14 Dec 2018 21:24:08 +0000 en-US hourly 1 https://wordpress.org/?v=5.0.1 http://milwaukeerecord.com/wp-content/uploads/2014/02/cropped-mrapp-32x32.jpg Matt Wild – Milwaukee Record http://milwaukeerecord.com 32 32 Report: Wisconsin drinks a lot http://milwaukeerecord.com/city-life/report-wisconsin-drinks-a-lot/ http://milwaukeerecord.com/city-life/report-wisconsin-drinks-a-lot/#respond Fri, 14 Dec 2018 06:10:09 +0000 http://milwaukeerecord.com/?p=59786 Every Friday, Off The Record looks to other Milwaukee publications (and beyond) for bits of news we missed throughout the week. • It’s that time of year again—the time to round up the best music of the year, the best food of the year, and, yes, the drunkest states of the year. Any guesses who tops […]

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Every Friday, Off The Record looks to other Milwaukee publications (and beyond) for bits of news we missed throughout the week.

• It’s that time of year again—the time to round up the best music of the year, the best food of the year, and, yes, the drunkest states of the year. Any guesses who tops the latter list? Wisconsin, of course. According to the United Health Foundation’s annual “Health Rankings,” Wisconsin is the worst state in the country for excessive drinking. Roughly 24 percent of Wisconsin adults report drinking to excess. Compare that to the most prim and proper state, Utah, where only 12 percent of folks regularly get shitty.

So what does “excessive drinking” mean, anyway? You’re definitely from Wisconsin if you scoff at the numbers: “Binge drinking” is defined as drinking four or more (women) or five or more (men) drinks on one occasion in the past 30 days, while “chronic drinking” is defined as having eight or more (women) or 15 or more (men) drinks per week. [Wisconsin Public Radio]

• In case you’re wondering where the “Drinking in the ’80s” picture came from… [YouTube]

• Milwaukee failed to secure a federal grant (again) to extend the streetcar route to the Fiserv Forum, but it’s cool. [TMJ4]

• According to Summerfest, the Big Gig has been losing acts to the Fiserv Forum, but it’s cool. [Milwaukee Business Journal]

• Renaissance Books is out of the Grand Avenue (along with almost everyone else), and has set up shop in Southridge Mall. [Shepherd Express]

• There are new reservation slots available for Café Benelux’s incredibly popular Lux Domes. [Milwaukee Business Journal]

• Incredibly busy Milwaukee architecture firm Rinka Chung is now just, well, Rinka. [Milwaukee Business Journal]

• New Vincent Van Great video! [YouTube]

• New Trapper Schoepp video! [YouTube]

• Free bus rides on New Year’s Eve! [OnMilwaukee]

• Michelle Obama is coming to the Miller High Life Theatre on March 14. [TMJ4]

• Scott Walker doesn’t know what a Venn diagram is. [Milwaukee Journal Sentinel]

• More flag shit. [Shepherd Express]

• Have a great weekend, Milwaukee!

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Watch Milwaukee BMX rider Tim Knoll take to the streets, do some unbelievable stuff http://milwaukeerecord.com/sports/milwaukee-bmx-rider-tim-knoll-streets-unbelievable-stuff/ http://milwaukeerecord.com/sports/milwaukee-bmx-rider-tim-knoll-streets-unbelievable-stuff/#respond Thu, 13 Dec 2018 15:12:04 +0000 http://milwaukeerecord.com/?p=59672 f your last exposure to freestyle BMX was Dave Mirra Freestyle BMX for the PS1, you’ll be surprised to see how far the sport has progressed. Or, rather, how far Milwaukee BMX rider Tim Knoll has progressed it. In a new video for Red Bull (not his first), the internationally celebrated rider takes to the streets […]

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If your last exposure to freestyle BMX was Dave Mirra Freestyle BMX for the PS1, you’ll be surprised to see how far the sport has progressed. Or, rather, how far Milwaukee BMX rider Tim Knoll has progressed it. In a new video for Red Bull (not his first), the internationally celebrated rider takes to the streets of his hometown and, well, does some unbelievable shit. Think of Knoll’s style as BMX meets gymnastics meets parkour meets that Kevin Harris part in Ban This meets WHAT THE HELL DID I JUST WATCH?!

In an interview with Red Bull, Knoll—who has lived in the Milwaukee area since he was six—discusses his unique style:

Freestyle BMX is the broad term for trick riding done on a BMX bike. As things evolved over time, freestyle BMX became more defined in terms of specific disciplines; street, park, vert, dirt and flatland. When I became really serious about BMX, I was 15 years old and at that point I was solely dedicated to riding flatland. After riding flatland for eight years I started working on basic street riding skills that I could combine with my flatland skills to do tricks that were truly freestyle. I broke from the confines of the individual disciplines to do what is more of the essence of freestyle BMX—doing cool things on my bike without limitations.

Also fun: playing “Spot the Milwaukee location” in Knoll’s video. Hi, County Courthouse!

Oh, and this fucking trick:

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Here’s the Brewers’ 2019 (and tragically Uecker-less) giveaway schedule http://milwaukeerecord.com/sports/heres-the-brewers-2019-and-tragically-uecker-less-giveaway-schedule/ http://milwaukeerecord.com/sports/heres-the-brewers-2019-and-tragically-uecker-less-giveaway-schedule/#respond Wed, 12 Dec 2018 06:45:59 +0000 http://milwaukeerecord.com/?p=59625 Baseball! Brewers! Giveaways! Is there anything better! No! So let’s just cut to the chase: Here’s the Milwaukee Brewers’ 2019 giveaway schedule. Highlights include a Christian Yelich bobblehead (cue the Christian Yelich song), a Prince Fielder bobblehead, some hats, and a fanny pack. Tragically absent, however, is any sort of Bob Uecker-themed giveaway. What gives? […]

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Baseball! Brewers! Giveaways! Is there anything better! No!

So let’s just cut to the chase: Here’s the Milwaukee Brewers’ 2019 giveaway schedule. Highlights include a Christian Yelich bobblehead (cue the Christian Yelich song), a Prince Fielder bobblehead, some hats, and a fanny pack. Tragically absent, however, is any sort of Bob Uecker-themed giveaway. What gives? We’ll just be over here with our Uecker bobbleheads and Uecker talking alarm clocks and Uecker talking can openers, crossing our fingers for the TBD bobblehead.

Sunday, March 31 – Cardinals
Jesús Aguilar Bobblehead (all fans)

Friday, May 3 – Mets
Short-sleeve T-shirt (first 10,000 fans)

Sunday, May 5 – Mets
Jeremy Jeffress Bobblehead (all fans)

Friday, June 7 – Pirates
Can Holder (first 10,000 fans 21+)

Sunday, June 9 – Pirates
Christian Yelich Bobblehead (all fans)

Sunday, June 23 – Reds
Fanny Pack (all fans)

Friday, June 28 – Pirates
Trucker Hat (first 10,000 fans)

Sunday, June 30 – Pirates
Prince Fielder Bobblehead (all fans)

Sunday, July 14 – Giants
Cecil Cooper Replica Jersey (all fans)

Friday, August 9 – Rangers
Strapback Hat (first 10,000 fans 21+)

Sunday, August 11 – Rangers
Josh Hader Bobblehead (all fans)

Sunday, August 25 – D-backs
TBD Bobblehead (all fans)

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Remembering the time, in 1979, when Milwaukee declared war on “rump cleavage” http://milwaukeerecord.com/city-life/remembering-time-1979-milwaukee-declared-war-rump-cleavage/ http://milwaukeerecord.com/city-life/remembering-time-1979-milwaukee-declared-war-rump-cleavage/#respond Tue, 11 Dec 2018 06:55:23 +0000 http://milwaukeerecord.com/?p=59559 imes change. Standards evolve. What was acceptable in one era becomes unacceptable in the next. Here’s a thought experiment: Imagine a city in 2018 dragging an exotic dancer to court because of her excessive “rump cleavage.” Imagine a member of the city’s vice squad taking the stand and saying things like, “The cleavage…of the buttocks…is […]

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Times change. Standards evolve. What was acceptable in one era becomes unacceptable in the next. Here’s a thought experiment: Imagine a city in 2018 dragging an exotic dancer to court because of her excessive “rump cleavage.” Imagine a member of the city’s vice squad taking the stand and saying things like, “The cleavage…of the buttocks…is from where the buttocks meet…where you would see more or less a valley.” Imagine the dancer stripping down and performing “under simulated working conditions” while in court. Now imagine the whole thing being covered by the local news, complete with winking asides like, “And then she was called to exhibit…her exhibits!”

Well, you get all that—and much, much more—in this wonderfully of-its-time WISN-TV clip from 1979. “It might have been a good idea that children weren’t allowed in the Milwaukee municipal court rooms today,” begins reporter Al Owens. “That’s because one of the main topics of discussion…was cleavage!” It only gets zanier from there:

Some other highlights:

• “Today was the trial when the question of cleavage of one’s rump was examined…literally.”

• The owner of The Camelot, explaining the science behind thongs: “If a girl is larger she has a little bit larger one. If a girl is skinny, then she doesn’t need such a large one because it looks like a diaper.”

• The dancer saying a lot of people in the courtroom “looked familiar.”

• The judge leaving the courtroom during the “exhibit.”

• The Camelot getting fined $500 anyway.

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In case you blinked last week, here’s all the new shit they’re building in Milwaukee: Dec. 2-8 http://milwaukeerecord.com/city-life/blinked-last-week-all-new-building-milwaukee-dec-2-8/ http://milwaukeerecord.com/city-life/blinked-last-week-all-new-building-milwaukee-dec-2-8/#respond Mon, 10 Dec 2018 06:20:14 +0000 http://milwaukeerecord.com/?p=59505 Depending on which news sources you follow, Milwaukee is going through either a “renaissance” or a “reinvention.” Or maybe it’s a “reboot” or a “reimagining,” like that crappy Tim Burton version of Planet Of The Apes. However you want to define it, it’s safe to say that Milwaukee is currently building a lot of new […]

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Depending on which news sources you follow, Milwaukee is going through either a “renaissance” or a “reinvention.” Or maybe it’s a “reboot” or a “reimagining,” like that crappy Tim Burton version of Planet Of The Apes. However you want to define it, it’s safe to say that Milwaukee is currently building a lot of new shit.

• File this one under “Updating Some Old Shit That Definitely Needs Updating”: Marcus Center for the Performing Arts is gearing up for a major overhaul of its exterior and interior spaces, just in time to celebrate the center’s upcoming 50th anniversary. New and “reimagined” items include “a ‘great lawn’ for community events, a new atrium and terrace on the Milwaukee River, a five-story projection wall where performances can be seen live from the street, and new seating in its main theater space, Uihlein Hall.”

“The plan that we’ve put together is our vision for the next 50 years,” says Paul Mathews, president and CEO of the Marcus Center.

As for the “great lawn,” which sounds pretty nifty:

The plan also calls for the dismantling of a grove of chestnut trees, laid out in a grid and set into the ground, designed by internationally recognized landscape architect Daniel Urban Kiley. This will make way for a more open and accessible great lawn on the south side of the center. People sitting on the grass, which will be brought up to grade, or seated around its edges will have a clear view to performances in the outdoor Peck Pavilion, where a barrier wall that contains sound equipment and that’s no longer needed will be removed, Mathews said.

A price tag for the project—which is set to begin in spring of 2019—hasn’t been set, though Milwaukee County has already committed a cool $10 million to the revamp. [Milwaukee Journal Sentinel]

• Oh, and the city’s public and children’s museums may move to the revamped Marcus site, too. Drawings of the possible “downtown cultural center” will be unveiled Wednesday. [Wisconsin Public Radio]

• Milwaukee’s sudden fascination with commuter rail continues: The city may buy a .79-acre plot of land near the planned Komatsu Mining Corp. headquarters in the Harbor District, and use it for a possible passenger station for a Kenosha-Racine-Milwaukee commuter rail line. The Milwaukee Business Journal notes “the proposed rail line has been stalled since 2011 for lack of funding. Plans at that time envisioned 30 trains per day running between Milwaukee and Kenosha.” Gee, who would have possibly killed such a great project back in 2011? [Milwaukee Business Journal]

• Plans to redevelop the former McKinley School at 2001 W. Vliet St. into 35 affordable apartments for veterans are moving forward, despite the protests of two people who, yes, are protesting 35 affordable apartments for veterans. [Urban Milwaukee]

• Construction of the new home for the Milwaukee Ballet is underway, and the Milwaukee Business Journal has the pictures to prove it. [Milwaukee Business Journal]

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Great Job, Milwaukee! Money Inc. thinks the Third Ward is a “Midwestern mecca for foodies” http://milwaukeerecord.com/food-drink/great-job-milwaukee-money-inc-third-ward-midwestern-mecca-foodies/ http://milwaukeerecord.com/food-drink/great-job-milwaukee-money-inc-third-ward-midwestern-mecca-foodies/#respond Mon, 10 Dec 2018 06:10:32 +0000 http://milwaukeerecord.com/?p=59520 ere at Milwaukee Record, we employ a sentient machine known as the Great Job Milwaukee Bot to keep track of the city’s many appearances on dopey online lists, as well as any time a national publication deigns to acknowledges our pathetic Midwest existence. In the past, the infernal machine has brought us news that Rolling Stone likes Summerfest, that Travel + […]

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Here at Milwaukee Record, we employ a sentient machine known as the Great Job Milwaukee Bot to keep track of the city’s many appearances on dopey online lists, as well as any time a national publication deigns to acknowledges our pathetic Midwest existence. In the past, the infernal machine has brought us news that Rolling Stone likes Summerfest, that Travel + Leisure thinks we’re ugly as dirt, and that Vogue thinks Milwaukee is “the Midwest’s coolest (and most underrated) city.” Also, someone from that awful Gwyneth Paltrow site, Goop, likes our food.

And you know who else likes our food? Money Inc., which recently published a glowing piece titled “Milwaukee’s Third Ward is a Midwestern Mecca for Foodies.” Foodies! Yum!

“Nowadays, [the Third Ward] is the hottest neighborhood in town, rivaling any restaurant-saturated enclave in the nation,” says Chicago-based writer Matt Kirouac. “From foie gras potstickers at DanDan and melon tartare at red-hot Fauntleroy to The Outsider, one of the city’s first rooftop cocktail bars, this is one of the best neighborhoods for dining in the Midwest.”

Other Third Ward eateries receiving praise include EsterEv, Tre Rivali, Onesto, Bavette La Boucherie, Holey Moley Coffee + Doughnuts, and the Milwaukee Public Market (“Well before food halls became the trendy national juggernaut they are today, Milwaukee was home to an O.G.”)

Hey! Great job, Milwaukee!

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A $128 million streetcar system isn’t cool. You know what’s cool? A $1.4 billion commuter rail system http://milwaukeerecord.com/city-life/128-million-streetcar-system-isnt-cool-1-4-billion-commuter-rail-system/ http://milwaukeerecord.com/city-life/128-million-streetcar-system-isnt-cool-1-4-billion-commuter-rail-system/#respond Fri, 07 Dec 2018 06:36:42 +0000 http://milwaukeerecord.com/?p=59410 Every Friday, Off The Record looks to other Milwaukee publications (and beyond) for bits of news we missed throughout the week. • Thought Milwaukee was satisfied with a $128 million, 2.1-mile streetcar system? Think again: A new-ish Wisconsin company called Transit Innovations LLC wants to raise more than $1.4 billion for a 55-mile commuter rail system dubbed […]

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Every Friday, Off The Record looks to other Milwaukee publications (and beyond) for bits of news we missed throughout the week.

• Thought Milwaukee was satisfied with a $128 million, 2.1-mile streetcar system? Think again: A new-ish Wisconsin company called Transit Innovations LLC wants to raise more than $1.4 billion for a 55-mile commuter rail system dubbed the “E-Way.” Wait…what?

According to the Milwaukee Journal Sentinel, Transit Innovations’ plans “envision running commuter trains along 55 miles of existing freight tracks in Milwaukee and Waukesha counties, and building an estimated 7,000 units of new multi-family housing and other real estate, such as retail and offices.” But, the Journal Sentinel notes, “three knowledgeable observers familiar with the efforts to start commuter rail in Milwaukee expressed skepticism” about the project. Oh well, here’s a proposed map anyway:

And dig this: a rival firm, Wisconsin Transit & Realty Group, is also trying to make commuter rail a thing in Milwaukee. The plot thickens:

The Transit Innovations project actually dates back to at least early 2015, when the Milwaukee Passenger Rail Company, a group headed by [Transit Innovations president Greg] Dugan’s partner, Brian Kliesmet, unveiled a similar plan. That push failed to gain traction, but it did spawn Transit Innovations’ current competitor.

Michael Garven, who in 2015 was president of Milwaukee Passenger Rail, now is vice president of Wisconsin Transit & Realty.

Garven said he split from Milwaukee Passenger Rail about two years ago. He declined to speak in detail about the efforts of his group, but said they are more advanced than those of the rival firm.

“No pun intended, we’re further down the tracks than they are,” Garven said.

And here’s that clip from The Social Network in case you didn’t get the reference. [Milwaukee Journal Sentinel]

• Milwaukee County Transit has entered phase two of its big redesign, MCTS Next. [Shepherd Express]

• Milwaukee’s Custom Reality Services made a virtual reality film about Arthur Ashe. It’s headed to the 2019 Sundance Film Festival. [Milwaukee Business Journal]

• Your parents’ favorite Wisconsin brand, Drink Wisconsinbly, is headed to the Fiserv Forum entertainment block. [Milwaukee Journal Sentinel]

• Speaking of Fiserv Forum, Johnson Controls is gonna put a steel globe outside the arena. [Milwaukee Business Journal]

• Evan Rytlewski rounded up the 50 best Milwaukee rap songs of 2018. [Shepherd Express]

• Twitter user @RAPCINE ranked all 50 songs on Rytlewski’s list. [Twitter]

• No more smoking outside the UW-Milwaukee Panther Arena, Miller High Life Theatre, and Wisconsin Center convention hall. [Milwaukee Business Journal]

• Trapper Schoepp, who has a Bob Dylan co-write under his belt, wrote about that song, “On, Wisconsin,” and other Dylan tunes. [The Bluegrass Situation]

• More not-so-great news for the print edition of the Milwaukee Journal Sentinel. [Milwaukee Business Journal]

• Crossroads Collective opens December 17. YES. [OnMilwaukee]

• Have a great weekend, Milwaukee!

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Bon Iver will headline Summerfest 2019 http://milwaukeerecord.com/music/bon-iver-headline-summerfest-2019/ http://milwaukeerecord.com/music/bon-iver-headline-summerfest-2019/#respond Fri, 07 Dec 2018 06:35:54 +0000 http://milwaukeerecord.com/?p=59370 [Editor’s note: All future concert announcements on Milwaukee Record will be done in the style of Quint’s chalkboard speech from Jaws.] Y’all know Bon Iver. Know how the acclaimed Eau Claire indie-folk group led by Justin Vernon earns a livin’. They’ll play a show for you next summer, but it ain’t gonna be easy. Good […]

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[Editor’s note: All future concert announcements on Milwaukee Record will be done in the style of Quint’s chalkboard speech from Jaws.]

Y’all know Bon Iver. Know how the acclaimed Eau Claire indie-folk group led by Justin Vernon earns a livin’. They’ll play a show for you next summer, but it ain’t gonna be easy. Good band! Not like going down to a local dive bar and watching The Bluegills and The Tommycods. This group, only doing one Wisconsin show all summer. Little falsetto and electronic fiddlin’, little surprise encore featuring a deep cut from 2007’s masterful For Emma, Forever Ago, and down you go.

And they’re gonna do it at Summerfest 2019, headlining the new American Family Insurance Amphitheater on Saturday, June 29, with special guests Lord Huron and Julien Baker. That’ll bring back your tourists, put all your businesses on a payin’ basis. But it’s not gonna be cheap. Bon Iver values their time a lot more than free admission with the donation of four non-perishable food items on Kohl’s Family Day. They’ll get to the grounds at 3, but they’ll start to play, and kill it, around 10.

But you’ve gotta make up your minds. Tickets go on sale Friday, December 14 at 11 a.m. at Summerfest.com and Ticketmaster.com, and include admission to Summerfest. If you want to get tickets early, a special fan presale begins on Wednesday, December 12 at 10 a.m. Sign up or log in at boniver.org/me to access the unique presale code. Convenience fees may be added to all purchases, Chief.

Bon Iver don’t want no volunteers, they don’t want no more openers, there’s too many cover bands at Summerfest. Get your Big Gig tickets next week. For that you get the music, the picnic table dancing, the whole damn thing.

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Shops of Grand Avenue will become “The Avenue,” feature fancy food hall and more http://milwaukeerecord.com/city-life/shops-of-grand-avenue-become-the-avenue-food-hall-more/ http://milwaukeerecord.com/city-life/shops-of-grand-avenue-become-the-avenue-food-hall-more/#respond Thu, 06 Dec 2018 06:01:06 +0000 http://milwaukeerecord.com/?p=59327 et your Shops of Grand Avenue shopping in now, because the end is nigh: Today, Grand Avenue owners and developers unveiled details of their long-in-the-works plan to transform the virtually empty downtown mall—currently home to a Panda Express, a Qdoba, and, um, a Walgreens?—into “The Avenue,” a complex that will feature a fancy food hall, […]

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Get your Shops of Grand Avenue shopping in now, because the end is nigh: Today, Grand Avenue owners and developers unveiled details of their long-in-the-works plan to transform the virtually empty downtown mall—currently home to a Panda Express, a Qdoba, and, um, a Walgreens?—into “The Avenue,” a complex that will feature a fancy food hall, oodles of office space, and more.

According to the Milwaukee Journal Sentinel, the food hall will be known as 3rd Street Market Hall. It will be located on the mall’s main first floor—a.k.a. where the singing animatronic bears used to be. The don’t-call-it-a-food-court food hall will boast more than 20 local vendors and will “showcase food preparation with open kitchens, while also providing a place to hang out while people-watching, working on a laptop, or playing bocce and other games.” 3rd Street Market Hall will be overseen by restaurant operator Omar Shaikh, and is expected to open in fall 2019.

Vendors that have already signed on for the food hall include Stone Creek Coffee, Funky Fresh Spring Rolls, Char’d, Waterford Wine & Spirits, Milk Can, and Donut Monster. There will also be a separate beer hall, bocce ball, pingpong tables, and—as required in 2018—retro arcade video games. If someone could get a Kickstarter going to bring Rocky Rococo back to the mall, that would be great.

Elsewhere in the mall that used to house a Sam Goody and a Suncoast for goodness’ sake, engineering, planning, and design firm Graef USA will move into the third floor—a.k.a. where the just-barely-alive food court is today. That food court is expected to close soon, though it’s been dead to us for quite a while.

Even with Graef and the food hall moving in, The Avenue will still have 85,000 square feet of additional potential office space. The high-end apartments that are being built in the mall’s historic Plankinton Arcade section, meanwhile, will be ready by January and March. A nearby second-floor space will be converted into a fitness center and conference room for apartment residents and office tenants. We assume that barber who ran for mayor won’t be among those tenants.

For more on the story, check out the Journal Sentinel and the Milwaukee Business Journal. For our inevitable teary-eyed tribute to the once-glorious, forever-crummy downtown mall, stay tuned.

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Café Centraal will close for a month, renovate http://milwaukeerecord.com/food-drink/cafe-centraal-will-close-for-a-month-renovate/ http://milwaukeerecord.com/food-drink/cafe-centraal-will-close-for-a-month-renovate/#respond Thu, 06 Dec 2018 06:00:11 +0000 http://milwaukeerecord.com/?p=59355 ne week you’re getting a (pretty great) fish fry at Café Centraal, the next the longtime Bay View restaurant announces it’s closing for extensive renovations. Yes, today, Lowlands Group revealed that Centraal will close for renovations beginning January 2, and that it will reopen in early February. Few specifics are being announced at this time, […]

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One week you’re getting a (pretty great) fish fry at Café Centraal, the next the longtime Bay View restaurant announces it’s closing for extensive renovations. Yes, today, Lowlands Group revealed that Centraal will close for renovations beginning January 2, and that it will reopen in early February. Few specifics are being announced at this time, though big things are being teased.

“After 10 years of heavy use of the space, we’re looking forward to freshening it up and adding some of the details we wish we could have done when we first opened,” says Lowlands Group’s Dan Herwig. “Centraal has always been an amazing place to get a beer—and without getting into details—we think this new experience will be unlike anything else in Milwaukee, or the States for that matter.”

Here’s the full press release:

Milwaukee, WI – December 6th, 2018 – The Lowlands Group announces today that it will be closing Café Centraal in Milwaukee’s Bay View neighborhood for renovations beginning Jan. 2, with a scheduled reopening planned for early February.

Café Centraal first opened in September of 2008 and is the latest in a series of Lowlands Group’s grand cafés to be renovated, with their Café Hollander locations in Tosa and on the East Side both receiving recent facelifts, as well as Café Benelux in the Third Ward. The work at Café Centraal will be much more extensive than these previous projects.

“When we first opened Centraal 10 years ago, Bay View was a very different neighborhood and we opened on a shoestring budget,” said Dan Herwig, director of brand and marketing at Lowlands Group. “This renovation is all about setting Centraal up for its next ten-year run in Bay View.”

Planned updates include expanding the kitchen substantially, adding new food and beverage coolers and freezers in the basement, refinishing the flooring, redesigning the bar with a dramatic increase the number of draught lines, and a visual update throughout the space.

“After 10 years of heavy use of the space, we’re looking forward to freshening it up and adding some of the details we wish we could have done when we first opened,” said Herwig. “Centraal has always been an amazing place to get a beer—and without getting into details—we think this new experience will be unlike anything else in Milwaukee, or the States for that matter.”

The group plans an evolution of the existing Centraal concept—including an update to the food and beverage menus—but is not announcing any specifics at this time.

Café Centraal is open regular hours through the end of the year, including brunch for seven consecutive days during the holidays, from Dec. 26 through New Year’s Day. It is closed on Christmas Day.

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